I am fascinated by how people shop online: what they want, what they need, and how the way information is presented shapes their decisions. I turn that curiosity into practical changes to online stores, from navigation to product content and search visibility.
SEO: technical SEO analysis, on-page optimization and performance monitoring, plus implementing internal work and recommendations from external agency audits.
Ecommerce optimization: gathering improvement ideas, documenting them and following their implementation with internal teams and agencies.
UX improvements, from proposal to implementation: mobile category menu redesign, image categorization on product listing pages.
Compliance projects: European Accessibility Act, Omnibus Directive, Serbian Trade Law.
Team leadership at ASUS: owned West Balkans localization across 12 websites and one store with six translators.
Experience
Current position
Ecommerce & Operations Specialist, Victoria’s Secret (since Oct 2025)
Previous experience
Webmaster & SEO Specialist, ASUS (Nov 2024 – Oct 2025)Marketing Content Specialist, Generali (Jan – Nov 2024)
Other experience
Event Coordinator, Kaktus Festival & Mark Awards (2023)Freelance Social Media Manager (Dec 2022 – Mar 2023)Volunteer, KAKTUS, IZAZOV and DIGITAL DAY (2022)Freelance Photographer (Dec 2020 – Sep 2024)
Education
Marketing & Business Economics, Singidunum University (2020 – 2026)
Tools and systems
Software, CMS and ERP
Google Search ConsoleGoogle Analytics 4SemrushGoogle Tag ManagerScreaming FrogWordPressMagento 2OdooMicrosoft OfficeTradosNotion
Tools
Google TrendsAnswerThePublicPageSpeed InsightsAmasty Toolset
Project management platforms
JiraFriday
Browser extensions
Meta SEO InspectorDetailed SEO ExtensionPixel MeasurementAI Content Visibility CheckerDilate Local SERP CheckerFatRankLink ParserRedirect PathSeeRobotsImage DownloaderColor Picker
Overview
Websites and markets supported. No traffic, ranking or revenue figures are shown.
Jan 2024 – present
Performance
Websites and stores supported, by employer. Select a tile to show or hide it, hover the chart for a month.
Derived from role dates and the website lists. Swipe sideways to see the whole chart.
Market coverage
8 markets in total. Select a market to see its websites.
By the numbers
Scope of the work, from my roles at Generali, ASUS and Victoria’s Secret.
8markets worked inGenerali · ASUS · Victoria’s Secret
6Magento 2 web stores run day to day6 marketsVictoria’s Secret
1312 websites + 1 web store localizedASUS
4 + 3markets prepared for launchASUS · Victoria’s Secret
3regulations implemented: EAA, Omnibus Directive, Serbian Trade LawVictoria’s Secret · ASUS
6translators coordinated as localization team leaderASUS
Key projects
Selected projects across the three employers, grouped by type.
GeneraliASUSVictoria’s Secret
Project mini map
Eight markets across Southeast and Central Europe and the Mediterranean. Select a market to see who it was for. Schematic positions, not a political map.
GeneraliASUSVictoria’s SecretA split circle means more than one employer
Experience
Roles, newest first, with the full timeline at the bottom.
Victoria’s Secret
Ecommerce & Operations Specialist
Oct 2025 – present
Current6 stores6 markets
SEO
Internal SEO implementation and delivery of recommendations from external agency audits.
Technical SEO: indexing, sitemaps, canonicals, hreflang, redirects and duplicate URLs.
Performance monitoring with Google Analytics 4, Search Console and Semrush.
Ecommerce optimization
Collecting ideas, writing documentation and BRDs, then running the process: tracking the flow and internal and external communication until the project closes.
Projects: gift vouchers, an AI chatbot, and compliance with the European Accessibility Act, the Omnibus Directive and Serbian Trade Law.
UX and launches
Proposed and implemented UX improvements: mobile category menu redesign, image categorization and subcategorization on product listing pages.
Technical preparation of the Cyprus, Malta and Greece sites for launch (Magento front end).
Operations and content
Daily upkeep of six Magento 2 stores: Serbia, Greece, Slovenia, Slovakia, Cyprus and Malta.
Product, category and campaign content, including titles, metadata and localization.
Coordination with developers and external agencies; work across Magento 2, Odoo and connected services.
ASUS
Webmaster & SEO Specialist · West Balkans
Nov 2024 – Oct 2025
5 markets12 websites1 store
Localization and team
Team leader and project owner for West Balkans localization across 12 websites and one store: organized the process and coordinated six translators.
Daily upkeep of local sites for Serbia, Greece, Bulgaria, Croatia and Slovenia.
Introduced automation into routine site management; onboarded and mentored new colleagues.
SEO and content
On-page SEO, adapting pages to local languages and market needs.
Product listings and supporting content on local sites.
Campaign landing pages: back to school, spring and autumn sales, Black Friday and holiday.
Campaigns and CRM
Digital and web CRM activities, including extended warranty.
Six newsletter formats, with regular monitoring of newsletter communication.
Local UX and visuals, with banners prepared together with the design team.
Launches and compliance
Prepared launches in four markets; adapted the Serbian site for online-sales integration.
Led European Accessibility Act (EAA) compliance work.
Generali
Marketing Content Specialist
Jan – Nov 2024
2 websites
Generali insurance website
Prepared and updated content on services, offers and current activities.
Website coordinator, an additional responsibility alongside my official role.
Redesign built by an external development agency; I managed design guidelines, navigation, content ideas and content organization.
Generali pension-fund website
Prepared and edited content presenting the fund and informing members.
Took part in the website redesign project.
Across both
Content and adaptation for marketing campaigns and digital channels.
Newsletter and blog content: services, campaigns and educational topics.
Coordinated SEO activities to align content with search requirements.
Titles and descriptions are each page’s own HTML title and meta description, read on 26 and 28 Oct 2026. They are not live Google results: Google may rewrite titles and snippets, and may show other text for the same page. Where a page has no description of its own, the text Google shows is used.
Get in touch
For remote contract work in ecommerce, SEO and website operations.
